Client:
The Economist - Thinking Spaces
“The LAB have created a video trailer and supporting visuals for the Economist Thinking Space site and application. The execution for the trailer was effective in showcasing the campaign in a highly creative and original way. Along with high production values and excellent work, the team are always easy to work with and really engage with the projects that they take on.”
Louise Tanner – Digital Producer
“The LAB came through for us on a fairly complex animation brief for a mobile app demo. The budget was tight but the end result was slick with great attention to detail.”
Paul Knott – Creative
Description:
The Economist is continuing attempts to broaden its appeal from its finance and economics heritage with a digital campaign based around a ‘thinking spaces’ app. The Economist launches its ‘thinking spaces’ digital campaign created by AMV BBDO, the pan-European campaign includes an iPhone app that encourages users to explore and share their thoughts by taking a photo of their favourite location on a map and uploading it with a brief description. Readers will also be able to add audio tags to capture sound or narration, before posting the “space” on Facebook or Twitter. Other users will then be able to browse the “thinking spaces” contributed by people. The magazine is hoping to create a world tagged with the magazine’s readers’ favourite thinking spaces, to showcase the diversity of its readership and thought-provoking content. The LAB produced the app trailer and banners for this campaign.
Credits:
- Post-Producer: Luiza Cruz-Flade
- Motion Designer: Harry Osborne
- Sound Engineer: Andy McLennan
- Creatives: Tim & Paul