Client:

Guinness - Prepare for St.Patrick’s Day

“The LAB made a seemingly impossible project possible.  Suzy, in particular, was invaluable.”

Aidan McClure – Creative

Description:

St Patrick’s Day is the ‘friendliest day of the year’, AMV BBDO decide that men have to learn how to hug each other in a ‘manly’ way. The LAB worked closely with the Director Matt Dilmore at offline and online stage.

We produced three online UK spots for Guinness, running on Facebook, YouTube and PubTV.

FAB Awards 2011 – Online Advertising – Nomination

Credits:

  • Post-Producer: Kelly Casey
  • Offline & Online Editor: Suzy Norton
  • Sound Engineer: Andy McLennan
  • Creatives: Aidan & Laurent