Sainsbury's - Goldcard

Description:

This Autumn saw the launch of the Sainsbury’s Finance ‘Home and Abroad’ television and cinema commercial, which was shot at the Sainsbury’s Richmond store and Barnes ATM, as well as on location in Rome. The 40” spot shows our favourite character Sarah using the Gold Credit Card to make purchases and withdraw cash at Sainsbury’s stores in the UK, with each scenario transitioning to scenes of Sarah whilst on holiday, dramatizing the ease and convenience of using the Sainsbury’s Gold Credit Card whether you’re home or abroad. The LAB did some VFX and the online for this project. This included clean ups and even adding some pigeons in to shot!