Starbucks - Fairtrade

Description:

During Fairtrade Fortnight, Starbucks encouraged people to take part in the Big Swap – a Fairtrade initiative asking people to swap their usual product for a Fairtrade equivalent. Our campaign highlighted the fact that Starbucks make it easy to swap – 100% of their espresso is Fairtrade, which means you can be reassured that every cappuccino or latte you drink there is Fairtrade. No need to compromise on your favourite drink! The LAB produced the typographic sequence for TV & Cinema. In addition we completed the digital outdoor elements for this too.