Client:
Wrigley's - Food Creatures
“Wrigley’s Extra Food Creatures campaign is a great example of how small budgets and tight timings can still allow us to produce great work. As someone who has little experience with 3D animation the Lab and the producers have made this a very painless experience for me and helped me every step of the way to understand the processes.”
Laura Nix – Project Manager
Description:
The multimedia campaign, created by AMV BBDO, runs across TV, outdoor, digital display, digital outdoor and social media. The campaign also supports new product development from Wrigley’s in the form of new improved Extra Ice, and launches new-to-market Extra Ice White. TV was an adapt from a previous commercial. The LAB had to renanimate some of the 3D models and recomp them into the sequence. Some match grades also took place at online stage to match up the re-shot pack sequence. All outdoor, digital display and social media assets were created by the LAB from scratch.
Credits:
- Post-Producer: Jason McColgan
- 3D Animator: Nathan Laud (freelancer)
- Motion Designer: Steve Wasas
- Online Editor: Dan Nisbet
- Creatives: Adam & Pete
