Doritos - Doritos Late Night

Description:

For the “Late Night” campaign, AMV BBDO have created a fully interactive 360 degree music video for the track ‘Coming to get me’, written by Professor Green exclusively for the campaign. The 360 experience puts Doritos fans in control and lets them choose which direction they would like to look. The channel received over 2 million hits. Creative Circle 2011: In Book – Best Innovative Digital Campaign BTAA 2011: Finalist – Confectionery Revolution Awards 2011: Grand Prix – Consumer Engagement New York Festivals 2011: Finalist – Digital / Interactive The One Show 2011: Merit – Online film / video FAB Awards 2011 – Best Use of Technology – Winner FAB Awards 2011 – Mobile – Nomination